Big Changes Coming

For the past year and a half or so, my brand has been my name: Susan Wenner Jackson. That’s about to change.

Don’t get me wrong. All this time, I’ve been running a real business, including business cards, an LLC designation, business bank and credit card accounts, and of course, copywriting and social media clients.

But until now I haven’t developed a brand per se beyond my name and face. Some might call it “the brand of me.”

Now I’m ready to give this business its own brand. Because it’s starting to become bigger than just lil’ ol’ me, and I want this enterprise to have some room to grow.

As someone who’s helped many other businesses—small, medium and large—develop and enhance their own brand identities, I can’t tell you what a fun learning experience it is doing it for my own company. From naming and logo development to business planning and vision/mission, I’m having a ball putting my creative energies into something I will own and manage. And going through the process also helps me better relate to my clients, who are themselves business/brand owners.

Soon, I’ll be unveiling my business’ new name and identity, along with all the digital and social components that go along with it. I can’t wait to share with you the end results, and get started on the next phase of my professional journey!