Pinterest has been a huge boon to bloggers since it launched in 2010. For the past year and a half, I’ve spent most of my waking hours obsessing over how Pinterest works and how it can work better for bloggers and independent publishers.
Often, I capture my thoughts, advice and tips in the form of articles for iBlog Magazine and the Ahalogy blog (Ahalogy is the startup where I’m VP of content partnerships). And sometimes I even get to provide commentary on podcasts and video shows dedicated to the subject of Pinterest.
Here are highlights from and links to my published perspectives on Pinterest and blogging:
- Pinterest’s new Smart Feed has significantly changed the game for how pins appear in your feed—and how content marketers need to optimize their pinning to perform on Pinterest. Read “A Whole New Ball Game.” (You can also listen to my conversation about Smart Feed with Cynthia Sanchez on her Oh So Pinteresting podcast. Or watch my video Hangout with Jeff Sieh on The Manly Pinterest Tips Show.)
- Gaining followers isn’t as important as it used to be on Pinterest. But followers still matter. For bloggers who lack a solid Pinterest following (which I define as a minimum of 2,000), I shared my top tips for growing your numbers the right way to increase repins and clicks. Read “How to Grow Your Followers on Pinterest.”
- How do you up your odds of striking gold with viral pins? That is, pins that get massively repinned and clicked? I provide my insights (based on Ahalogy data science) on what gives pins a significant chance of hitting the jackpot.
- Don’t let all those oldies but goodies among your blog’s archives collect virtual dust. In many cases, you can bring evergreen content back to life and pin it on Pinterest—introducing it to a whole new audience and bringing additional traffic to your blog. Read “DIY Upcycling for Your Blog.”
- Pinterest is dramatically changing the way people are discovering content online. In this article, I show you how to reach the next level by optimizing and activating your Pinterest presence to its fullest potential. Read “Harnessing the Power of Pinterest for Your Blog.”